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Get the Most out of Performance Marketing with the Right Support

Improve the experience of your online visitors. Use effective marketing that attracts new patients and manages those that express interest in your service, ready to prepare treatment when it’s required.

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41%

of patients would switch to a medical provider with a better digital experience

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70%

of patients use the internet to find doctors and treatments

Our professional services are designed to help you create, follow up and monitor your marketing campaigns to ensure a positive return on investment (ROI).

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Landing pages

You want your website to provide patients with an engaging experience that sticks with them for a long time. However, it often lacks the flexibility and resources to deliver a truly personal touch to do so.

Convert visitors into leads with landing pages that offer relevant content. Make a good first impression by showing you understand the needs of your potential patients while guiding them to the next step. Provide access on all devices, complying with all requirements set by Google.

A good landing page increases interest by immediately stating your offer and value proposition, which minimises the search effort for relevant information for your visitors. Clearly show them the next steps so that they keep wanting to interact with you.

Your website should also be technically flawless. This means fast loading times, good functionality on mobile devices and different browsers, and the ability to perform better than the competition on platforms like Google.

As part of our performance marketing package, we take care of your landing pages and ensure that they fully match your brand image. Your landing pages will be tailored to a specific target audience or treatment category, structured to fit our testing format, optimised to run paid marketing campaigns and enhanced through continuous A/B testing.

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Campaign Management

Every medical facility is different. Question how you define success (reach, appointments given, growth, profitability) before you brainstorm. Different goals require different approaches.

Expensive online marketing does not necessarily lead to effective results; often a structured plan, analytical tools and a long-term view are missing. It all starts with defining the right target group, supported by keyword research and a clear understanding of the patient's decision-making process. After that, you should ask yourself how you can best reach your patients.

We set up and run your online marketing campaigns to optimise them against key KPIs (which we define together). Examples include visibility, number of appointments, procedures and ROI. From promotional material to landing pages and from contact forms to follow-ups; all touchpoints will be seamless. We communicate your image consistently, based on best practices in digital health marketing.

We also take care of set-up, testing and optimisation, providing you with comprehensive reports and notes for improvement. These give you a deeper understanding of the market and ensure that you properly reach and address patient journeys that start online.

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We Are an Official Google Partner

We work very closely with Google as their search engine offers many opportunities for online marketing. We strive to build a world-class ad setup based on industry best practices. This includes, for example, early updates from Google regarding changing search algorithms.

With our performance marketing service and the wider Qunosuite features, you can realise the full potential of your online presence and optimise your patient acquisition. Contact us today to find out how we can help you.

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Contact us now to learn more about how our solution can help your institution and take a tour of our product.

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